How Do Imp Jar 50ml Shortfills Compare to Other Brands?
A look at what actually sets Imp Jar apart from typical shortfill brands, focused on VG and PG ratio, device compatibility and flavour style rather than just price.
The short answer
Imp Jar 50ml shortfills stand out from many other shortfill brands by sticking to a consistent 50% VG and 50% PG ratio across the entire range, specifically built for pod kits and MTL tanks. Many competing shortfill brands default to a thicker 70/30 VG/PG blend designed for sub-ohm devices, which simply will not perform well in a typical pod kit.
Browse the Imp Jar Originals range
50ml shortfills in disposable inspired flavours, ready to mix with a nic shot of your choice. UK made in Maidstone, Kent.
Where the difference actually matters
The biggest practical difference between shortfill brands is rarely the flavour names, it is the VG and PG ratio and which devices that ratio actually suits. Most of the UK's most established shortfill ranges, including many well known names, are built around 70/30 or 80/20 blends for sub-ohm vaping. Imp Jar's entire Originals line sits at 50/50 instead, making it one of the more pod kit friendly options on the market without needing to hunt through a brand's range for the one 50/50 variant they happen to stock.
Disposable inspired flavour profiles
Like several other newer UK shortfill brands, Imp Jar builds its flavour range around the taste of popular disposable vapes, which makes it a familiar landing spot for vapers moving from single use devices to refillable kits.
Comparing the basics
| Factor | Imp Jar 50ml | Typical sub-ohm focused shortfill |
|---|---|---|
| VG/PG ratio | 50/50 across the range | Usually 70/30 or 80/20 |
| Device fit | Pod kits and MTL tanks | Sub-ohm tanks and mods |
| Flavour style | Disposable inspired | Varies, often premium gourmet profiles |
Neither approach is objectively better, it depends entirely on the device you are using and the kind of vape you are after. If you have a pod kit or MTL tank, a 50/50 range built specifically around that style is generally the safer choice over a thicker liquid that was never designed for your coil.
Common questions about choosing between brands
Do all brands offer 50/50 shortfills?
No, many of the largest shortfill brands focus primarily on 70/30 or higher VG blends, so a dedicated 50/50 range like Imp Jar's is not the industry default.
Will switching brands change my nic shot needs?
The bottle structure stays the same across brands, a 50ml shortfill still takes one 10ml nic shot but always check the specific VG/PG ratio so you can match your nic shot accordingly.
Is a 50/50 shortfill always weaker in flavour than a 70/30?
Not necessarily. PG generally carries flavour more efficiently than VG, so a well formulated 50/50 liquid can taste just as strong, sometimes sharper, than a thicker high VG equivalent.
Part of the Imp Jar 50ml guides hub
This page is part of our complete Imp Jar 50ml guide series. Return to the Imp Jar 50ml Guides Hub for the full topic overview. Browse the related guides below.