Imp Jar Outlet saves you money. The more you buy, the more you save.
The new Vape Tax is coming! Stock up now!
From October 1, 2026, the UK's new Vaping Products Duty (VPD) applies a flat tax of £2.20 per 10ml to all e-liquids. With 20% VAT added on top of the duty, the real-world price increase is £2.64 per 10ml. This applies to all products, including nicotine-free juices and shortfills.
Breakdown of Cost Increases
| E-Liquid Size | Vape Duty | Added VAT | Total Price Increase | Estimated % Increase |
|---|---|---|---|---|
| 10ml | £2.20 | £0.44 | £2.64 | ~66% to 88% |
| 50ml | £11.00 | £2.20 | £13.20 | ~132% |
| 100ml | £22.00 | £4.40 | £26.40 | ~147% to 203% |
*Estimated percentage increase varies by current retail price.
Nic Salts 5 for £12.50
Pick and mix from smooth fruit flavours. Multi-buy any 5 from the ImpJar Select range.
The Leading Double Concentrate Shortfill
Imp Jar Select
Premium Colab E-Liquids.
The new Vape Tax is coming! Stock up now!
From October 1, 2026, the UK's new Vaping Products Duty (VPD) applies a flat tax of £2.20 per 10ml to all e-liquids. With 20% VAT added on top of the duty, the real-world price increase is £2.64 per 10ml. This applies to all products, including nicotine-free juices and shortfills.
Breakdown of Cost Increases
| E-Liquid Size | Vape Duty | Added VAT | Total Price Increase | Estimated % Increase |
|---|---|---|---|---|
| 10ml | £2.20 | £0.44 | £2.64 | ~66% to 88% |
| 50ml | £11.00 | £2.20 | £13.20 | ~132% |
| 100ml | £22.00 | £4.40 | £26.40 | ~147% to 203% |
*Estimated percentage increase varies by current retail price.