How Much Do Imp Jar 50ml Shortfills Cost?
A clear look at how shortfill pricing compares to buying 10ml bottles, plus what the new UK Vaping Products Duty means for prices from October 2026.
The short answer
An Imp Jar 50ml shortfill typically costs less per millilitre than buying the equivalent volume in 10ml bottles, since you are paying for one larger bottle and a single 10ml nic shot rather than several small bottles. For regular vapers, switching from 10ml bottles to shortfills is one of the simplest ways to reduce the ongoing cost of e-liquid.
Browse the Imp Jar Originals range
50ml shortfills in disposable inspired flavours, ready to mix with a nic shot of your choice. UK made in Maidstone, Kent.
Why shortfills work out cheaper
A 50ml shortfill plus one nic shot gives you 60ml of finished e-liquid from a single purchase, compared with buying six separate 10ml bottles to reach the same volume. Fewer transactions, less packaging and a lower price per millilitre all add up over time, particularly for anyone vaping daily.
A note on the upcoming Vaping Products Duty
From October 2026, the UK introduces a new Vaping Products Duty charged per 10ml of e-liquid, applying to nicotine free shortfills as well as nicotine containing bottles. This means the price of larger format liquids, including shortfills, is expected to rise alongside the rest of the market. It does not change the relative value of shortfills compared with 10ml bottles, since the duty applies per millilitre across the board but it is worth factoring into your budgeting from that date onward.
Comparing the cost per millilitre
| Format | Volume | Bottles needed for 60ml |
|---|---|---|
| 10ml nic salt bottles | 10ml each | 6 bottles |
| Imp Jar 50ml shortfill plus 1 nic shot | 60ml total | 1 shortfill plus 1 nic shot |
Buying six individual 10ml bottles almost always costs more in total than a single 50ml shortfill and one nic shot, simply because each small bottle carries its own packaging and per unit pricing.
Common questions about cost
Are nic shots included with Imp Jar shortfills?
This depends on the specific listing and any current offers, so always check the product page before ordering to see whether a nic shot is bundled in or sold separately.
Will shortfills get more expensive in 2026?
Like most e-liquid formats, prices are expected to rise from October 2026 due to the new UK Vaping Products Duty, though shortfills should remain a cost-effective way to buy larger volumes of liquid.
Is it cheaper to buy 50ml or 100ml shortfills?
Larger bottles often offer a slightly lower price per millilitre but 50ml is a sensible starting point if you are trying a new flavour or do not vape heavily enough to use 100ml before it ages.
Part of the Imp Jar 50ml guides hub
This page is part of our complete Imp Jar 50ml guide series. Return to the Imp Jar 50ml Guides Hub for the full topic overview. Browse the related guides below.