How Does Imp Jar 100ml Compare to Other 100ml Shortfills?
A look at what actually sets Imp Jar 100ml apart from typical large format shortfill brands, focused on VG and PG ratio, device fit and flavour style.
The short answer
Imp Jar 100ml shortfills stand out from many other 100ml shortfill brands by sticking to a consistent 50% VG and 50% PG ratio, specifically built for pod kits and MTL tanks. Many competing 100ml shortfills default to a thicker 70/30 VG/PG blend designed for sub-ohm devices, which will not perform well in a typical pod kit.
Browse the Imp Jar Originals range
100ml shortfills in disposable inspired flavours, ready to mix with nic shots of your choice. UK made in Maidstone, Kent.
Where the difference actually matters
The biggest practical difference between 100ml shortfill brands is rarely the flavour names, it is the VG and PG ratio and which devices that ratio suits. Most of the UK's most established 100ml shortfill ranges are built around 70/30 or 80/20 blends for sub-ohm vaping. Imp Jar's entire Originals line sits at 50/50 instead, making it one of the more pod kit friendly large format options on the market.
Double concentrated flavour, disposable inspired profiles
Like several other newer UK shortfill brands, Imp Jar builds its 100ml flavour range around the taste of popular disposable vapes, using a double concentrated formula to keep flavour intensity consistent once two nic shots are mixed in.
Comparing the basics
| Factor | Imp Jar 100ml | Typical sub-ohm focused 100ml shortfill |
|---|---|---|
| VG/PG ratio | 50/50 across the range | Usually 70/30 or 80/20 |
| Device fit | Pod kits and MTL tanks | Sub-ohm tanks and mods |
| Flavour style | Disposable inspired | Varies, often premium gourmet profiles |
Neither approach is objectively better, it depends entirely on the device you are using. If you have a pod kit or MTL tank, a 50/50 range built specifically around that style is generally the safer choice over a thicker 100ml liquid that was never designed for your coil.
Common questions about choosing between brands
Do all brands offer 50/50 in the 100ml size?
No, many of the largest 100ml shortfill brands focus primarily on 70/30 or higher VG blends, so a dedicated 50/50 range like Imp Jar's is not the industry default at this size either.
Does the nic shot quantity differ between brands?
The bottle structure stays the same across brands, a 100ml shortfill takes two 10ml nic shots but always check the specific VG/PG ratio so you can match your nic shots accordingly.
Is a 50/50 100ml shortfill weaker in flavour than a 70/30 equivalent?
Not necessarily. PG generally carries flavour more efficiently than VG, so a well formulated double concentrated 50/50 liquid can taste just as strong as a thicker high VG equivalent.
Part of the Imp Jar 100ml guides hub
This page is part of our complete Imp Jar 100ml guide series. Return to the Imp Jar 100ml Guides Hub for the full topic overview. Browse the related guides below.