How Much Do Imp Jar 100ml Shortfills Cost?
A clear look at how 100ml shortfill pricing compares to buying 10ml bottles, plus what the new UK Vaping Products Duty means for prices from October 2026.
The short answer
An Imp Jar 100ml shortfill typically costs less per millilitre than buying the equivalent volume in 10ml bottles, since you are paying for one larger bottle and two nic shots rather than twelve separate small bottles to reach the same 120ml total.
Browse the Imp Jar Originals range
100ml shortfills in disposable inspired flavours, ready to mix with nic shots of your choice. UK made in Maidstone, Kent.
Why the larger bottle works out cheaper
A single 100ml shortfill plus two nic shots gives you 120ml of finished e-liquid from one purchase, compared with buying twelve separate 10ml bottles to reach the same volume. Fewer transactions, less packaging and a lower price per millilitre all add up, particularly for anyone who vapes daily and goes through liquid quickly.
A note on the upcoming Vaping Products Duty
From October 2026, the UK introduces a new Vaping Products Duty charged per 10ml of e-liquid, applying to nicotine free shortfills as well as nicotine containing bottles. Because the tax is based purely on liquid volume, larger formats like 100ml shortfills see the biggest cash increase in absolute terms, though the underlying value advantage over 10ml bottles does not change since the same rate applies across the board.
Comparing the cost per millilitre
| Format | Volume | Bottles needed for 120ml |
|---|---|---|
| 10ml nic salt bottles | 10ml each | 12 bottles |
| Imp Jar 100ml shortfill plus 2 nic shots | 120ml total | 1 shortfill plus 2 nic shots |
Buying twelve individual 10ml bottles almost always costs considerably more in total than a single 100ml shortfill and two nic shots, since each small bottle carries its own packaging and per unit pricing.
Common questions about cost
Are nic shots included with Imp Jar 100ml shortfills?
This depends on the specific listing and any current offers, so always check the product page before ordering to see whether nic shots are bundled in or sold separately.
Is 100ml always cheaper per ml than 50ml?
Generally yes, larger formats tend to offer a slightly lower cost per millilitre than smaller bottles, though exact pricing varies by retailer and offer.
Will the cost advantage disappear after October 2026?
The new duty applies per millilitre regardless of bottle size, so the relative value of buying larger formats over 10ml bottles should stay broadly similar even as overall prices rise.
Part of the Imp Jar 100ml guides hub
This page is part of our complete Imp Jar 100ml guide series. Return to the Imp Jar 100ml Guides Hub for the full topic overview. Browse the related guides below.